Launching Cape Line by MillerCoors

Canned cocktails were taking off, and MillerCoors was launching a new brand into an increasingly crowded category.

I led creative for the launch, building a social-first campaign around bold, pop-driven creative and a music partnership with Lizzo.

300M earned impressions.

Top 10 growth brand within 14 weeks.

  • A launch built to meet audiences where they already were.

    The campaign drove early momentum and established the brand as a category leader.

An integrated campaign across social, broadcast, and real-world moments.

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Broadcast & Video

OOH & Experiential

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Merch & Brand Moments

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Top 10 growth brand and the leading new launch within its first few months.

Nearly 300 million earned impressions and strong retail performance.

The Results

One of the most successful new product launches in the MillerCoors portfolio.

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