Public Rec
Public Rec had a loyal following for its comfort-driven menswear, but lacked a clear voice. I helped lead a rebrand that refined the tone and product storytelling, creating a confident, relatable identity that positioned the brand as a true lifestyle choice.
We partnered with Combo to build a brand book that defined Public Rec’s voice, visuals, and tone. It became the foundation for consistent storytelling across every channel.
The O’hare Collection
The Spring ‘25 launch for Public Rec expanded the brand’s lifestyle story. The O’Hare Travel Collection delivered comfort and versatility built for life on the move.
The Lake Geneva Collection
The Lake Geneva Series, Public Rec’s Summer ‘25 collection, introduced a confident, relatable identity that turned product launches into lifestyle moments and positioned the brand as more than apparel but a way of life.
AD: Morgan Evans | Photos: Harrison Hillman
Public Rec x Nobull Collection
The Fall ‘25 launch for Public Rec x NOBULL featured versatile, comfort-driven pieces that made returning to work effortless and turned daily routines into lifestyle moments.
