PUBLIC REC
Public Rec had a loyal following for its comfort-driven menswear, but lacked a clear voice. I helped lead a rebrand that refined the tone and product storytelling, creating a confident, relatable identity that positioned the brand as a true lifestyle choice.We partnered with Combo to create a brand book defining Public Rec’s voice, visuals, and tone for consistent storytelling across every channel.
Spring ‘25 Collection
The Spring ‘25 launch expanded the brand’s lifestyle story. The O’Hare Travel Collection delivered comfort and versatility built for life on the move.
Summer ‘25 Collection
The Lake Geneva Series introduced a confident, relatable identity that turned product launches into lifestyle moments.
AD: Morgan Evans | Photos: Harrison Hillman
Fall ‘25 Collection
The Fall ‘25 launch for Public Rec x NOBULL Collab infused comfort and confidence into the daily grind.
Holiday ‘25 Collection
The Holiday ’25 Collection made comfort the statement of the season.
