Rebranding Public Rec
The brand had strong product but an unclear point of view, with no positioning beyond “comfort” until we defined a clear strategy: a menswear brand for guys who couldn't care less about menswear.
As Creative Director, the CMO and I led the repositioning and rebrand, working with a cross-functional team to build a distinct voice and unified visual system.
Moving from transactional marketing to brand storytelling strengthened demand and set the foundation for long-term growth.
Organic traffic increased 64%.
Brand search rose 36%, helping set the stage for Public Rec’s acquisition by NOBULL within a year.
The Public Rec brand system
How the brand came to life across web, retail, and social
We shifted from isolated product drops to seasonal collection campaigns, strengthening storytelling across web, email, and paid media.
Senior Art Director: Morgan Evans
The Results
36% Brand search increase
64% Organic traffic growth
13% Average order value increase
Within a year of launching the rebrand, Public Rec was acquired by NOBULL.
