Public Rec had a great product but an unclear point of view.
Together with the CMO, we repositioned the brand around a simple idea: menswear for guys who couldn't care less about menswear.
That strategy shaped the identity, campaigns, retail, packaging, digital, and content.
Building a brand with a point of view.
64% Organic traffic growth
36% Increase in branded search
Acquired by NOBULL
Within one year of launching the rebrand
The Public Rec Brand System
Seasonal campaigns replaced one-off product launches, giving the brand a consistent voice across web, retail, email, social, and paid media.
Creative Direction • Brand Strategy • Brand Identity • Campaigns
Creative Team: Morgan Evans (Art Direction) • Michele Sloan & Nick Maleki (Copy) • Harrison Hillman (Photography) • Mike Pagan (Video)
The Results
64% Organic traffic growth
36% Brand search increase
13% Average order value increase
Brand storytelling fueled long-term growth, leading to Public Rec's acquisition by NOBULL within a year.
