Eyewear advertising is typically driven by products and promotions. We shifted the brand in a more emotional direction, focusing on patient trust and the small moments that define care.
The campaign strengthened brand perception, increased engagement, and drove measurable growth across channels.
Pearle Vision
Shifting the brand away from price-driven promotions toward a more human, trust-led story.
“Ben’s Glasses” set the tone for a more emotional direction, centered on care and human connection.
Clio Awards: Silver Fashion & Beauty
Chicago American Advertising Awards: Client of the Year
Best of Film, Video, and Sound
Best of Elements of Advertising
Gold Integrated Advertising Campaign – Cinematography
Gold Public Service Online Film, Video and Sound – Local Television Commercial
Silver Branded Content Entertainment – Non Broadcast
Effie Awards: Bronze Branded Content & Entertainment
Finalist Healthcare Services
El Sol Awards: Bronze TV / Cinema – Health & Beauty Products
Continuing the campaign with new stories of care
“Olivia” TVC
Clio Awards: Shortlisted Health
Effie Awards: Bronze Branded Content
Social Campaign: #RaiseYourGlasses
Extended through a social program with Billie Jean King, encouraging people to take pride in their glasses and what they make possible.
Inspired by her own story, the campaign invited people to share their own moments of confidence through #RaiseYourGlasses.
“Maya” TVC