Launching Sweetgreen Wraps
As Creative Director, I led the launch of Sweetgreen Wraps, the company's biggest menu expansion in 19 years.
Working across brand, social, partnerships, experiential, and retail, we built an integrated campaign that showed up everywhere people discovered, ordered, and experienced sweetgreen.
500+ Creators activated.
+234% Increase in video views.
855M+ Earned media impressions.
500+ creators helped turn the launch into a social conversation.
We built a content library that powered the launch everywhere.
The Launch
The campaign came to life across digital, retail, and real-world experiences.
