Sweetgreen was launching wraps, its biggest menu expansion in 19 years.
I led creative for the launch, developing “Wraps hit different” as the platform for an integrated campaign spanning social, creators, OOH, retail, digital, and experiential.
Launching Sweetgreen's biggest campaign to date.
500+ Creators activated.
+234% Increase in video views.
855M+ Earned media impressions.
We built a content library for the launch.
Creative Direction • Brand Strategy • Campaign Development • Art Direction
Creative Team: Caroline Cogliani & Mira Thekdi (Design) • Emilie Nolan (Copy) • Jessica Bofshever (Production)
The campaign came to life everywhere.
